Hello! Welcome to March and the beginning of my 17 Days of St. Patrick Celebration!
This Guinness “Pure Genius” shirt is the one I usually wear on March 1st, for a few reasons. It obviously doesn’t have any green on it, and there’s no specific St. Patrick’s Day affiliation other than the fact that it’s a Guinness shirt, though Guinness is basically the most Irish thing ever.
The color and loose connection means I wear it as far from the actual day as possible, but I start with it because it’s one of my favorite shirts. I love the old Guinness zoo campaign (and all of their ads, really), so I’m a big fan of the toucan, and I love the play on words between “Guinness” and “genius” in the “Pure Genius” ads. It makes me feel like I’m smart for drinking Guinness, which I assume was the point, so well done Mr. Ad Campaign Man. In the grand scheme of things it’s a relatively young ad phrase—about as old as I am—and certainly not the most famous Guinness phrase, but I still like it.
I’ve had this shirt for a few years, but I’m not sure exactly when I got it or who I got it from. It was either a St. Patrick’s Day gift from my grandmother or a Christmas present from my mom or one of my sisters.